Yacht Manufacturers Must Change Marketing Strategies to Meet Demand: Gulf Craft

30 Мар 2014 | Author: | Комментарии к записи Yacht Manufacturers Must Change Marketing Strategies to Meet Demand: Gulf Craft отключены
Sunseeker 38

Yacht Manufacturers Change Marketing to Meet Gulf Craft

12 March

DUBAI — industry transformed to the financial crisis manufacturers need change their strategies to buyers’ demand, Craft Chief Officer Erwin said.

Speaking the annual Boating Conference this year’s International Boat Bamps highlighted defining changes the yacht has undergone the last years and challenges facing manufacturers in next 12

“The global industry has fundamental changes terms of demand and behaviour. As region’s largest internationally renowned boat manufacturer, have witnessed transformation of industry, not in the East but as well. customers place more importance the corporate of boat and need trust the ability to beyond expectations,” said.

Superyacht sales boat show

at this Dubai International Show are good early with one the superyachts sold on first day the show. Sunseeker 38 Special Edition was purchased a buyer the GCC Tuesday, the morning of show, for million. “The of this superyacht is great example how confidence returning to leisure marine especially here Dubai,” said Saeed Almarri, Dubai World Centre.

“We experienced great number serious buyers the first of the and we confident that will see good news from the International Boat throughout the

Sunseeker is of the companies at year’s show have eight on display the Sunseeker Yacht, Manhattan Manhattan 60, 52, Predator Portofino 47 the Superhawk

Azimut Grande

ART Marine, Middle East’s importer and of luxury joined forces Azimut Yachts announce the launch of new ‘Grande’ of superyachts this year’s International Boat

Four new of over metres were ahead of second day the region’s leisure marine There has been great in the on the days of show.

“We delighted that Marine and Yachts have the Dubai Boat Show launch the Grande range the world,” Almarri said.

coating

Sunseeker 38

Jotun producer and of paints coatings, highlights Professional’, a range of and eco-friendly solutions for yachts at show.

The unveiling the new range is line with manufacturer’s aim address the demand for fuel efficiency, protection and environmental impact the maritime

The ‘Megayacht range is of high top coats, primers, undercoats, and sealers, have been to give water vessels silky gloss while keeping underwater hulls

“By launching range of we have excellent opportunity help the resolve some its most issues, especially pertaining to protection and said Stein Regional Marine Jotun Paints.

Pocket Yacht

Marine, Abu boat manufacturer, its latest the Charm at the Coined as ‘pocket yacht’ its optimised of space yacht-like features, Charm 27 two sleeping and a area, stylish and a range of facilities, all designed into 27-foot boat.

Charm 27 all the of a but which unique to size of boat. It a pocket-sized a first its kind product in region that proudly conceptualised built in UAE,” said Kassab Bachi, of Emocean

Some of unique features on other of the size include world’s smallest generator, a marine air the latest electronic drive and Italian interiors combined American style abdulbasit@khaleejtimes.com

Sunseeker 38
Sunseeker 38
Sunseeker 38

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