Riva South says time is right for boat sales |

26 Янв 2014 | Author: | No comments yet »
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Riva South says time is right for boat sales

By Robert Silk Citizen Staff


Riva South Motorsports has long been known as the place to go for small recreational vehicles such as Jet Skis, scooters and All-terrain vehicles.

But with the South Florida market for new boats back on the upswing after its implosion several years ago, the Mile Marker 102.5 dealership is climbing aboard.

In June, Riva South Motorsports took delivery of its first outboard vessels — fiberglass Carolina Skiffs, Sailfish center-console fishing boats and SouthWind deck boats.

The vessel types and sizes will provide local boaters with entry- and mid-level purchase options, said owner Mike Martin.

The boats are equipped with Yamaha engines and Riva South has begun selling stand-alone Suzuki outboards as well.

The niche we found in the market really wasn’t being filled, Martin said. Carolina Skiff hadn’t been represented down here in years.

Riva, which also has locations in Miami and Pompano Beach, had been considering adding powerboats to its line-up for years, but delayed the plan when the recession hit and the boat market sank.

The recession hit Upper Keys boat dealers hard, forcing some to give up their storefronts and join forces with marinas, while others chose to downsize and shift their focus to used vessels.

But the South Florida market for new boats is recovering, according to statistics published over the course of this year by the marine industry newsletter, Trade Only.

Sales of fiberglass boats in the 14- to 30-foot range were up 6.5 percent in the first quarter of the year, the newsletter reported. The sales increases in South Florida continued into the spring and through July.

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The increases gave Martin the confidence to move forward with boat sales at Riva South, he said. And so far, the decision has paid off.

Our floor traffic is up substantially because of the new lines, he said. It’s natural for our customers to trade up from a Jet Ski to a jet boat to a bigger boat.

Riva South’s Carolina Skiffs range in size from 13 to 27 feet and in price from $7,000 to $30,000, motor and trailer included.

The Sailfish mid-size vessels range from 19 to 31 feet and cost from the mid $30,000s to more than $200,000, Martin said.

The Southwind deck boats range from 20 to 26 feet and cost $30,000 to $70,000.

Riva South is open 9 a.m. to 6 p.m. weekdays and 9 a.m. to 4 p.m. Saturday. For more information, call 305-451-2107 or visit www.rivasouth.net .

rsilk@keysnews.com

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