Interpreting Beauty: The Inside Story with Rossano Ferretti 40:20 Vision

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Ferretti 40

Interpreting Beauty: Inside Story Rossano Ferretti

14th, 2012

past year have gotten with the Ferretti salon. was invited visit last along with 20-something blogger we both in love. the salon stunningly beautiful incredibly warm a 57 Street “luxury spa”. I also intrigued their idea harmony…that when look at person you their whole not just hair per

It reminded of being my twenties thinking that magical hair would look me and know the haircut that bring out beauty. The about Rossano, salon founder, that he it’s the opposite. It’s by understanding the person that you recommend a This is a 40:20 the best comes about a result knowing yourself than trying fit a ideal. Of there is that comes that, especially your twenties!

had the of interviewing Ferretti himself his thoughts twenty-something beauty. you can it to salon’s or it’s great on what look for you choose stylist and your own

Christina: What your philosophy finding the haircut?

Rossano: key is everybody to themselves. Unique. t look marketing. Don look at Don t at other It’s you, yourself, and life. The one thing respect. The has to to you. problem in new salons that the don t at you don t to you. just want make you like the beauty story celebrity haircut.

is nothing. re unique. have to that feeling you talk a stylist. feel that understand you. re a It’s your My sister that I a man a “woman’s because of sensibility. You sense if understands you. if she he doesn don t them cut hair. Go People have listen to

Christina: You that you a lack trust. What you mean that?

Rossano: you want young generation trust in beauty industry, have to to them. the other around. Many are more of a salon than dentist. It’s sad thing say but industry is a moment doesn t the identity around it. am working hard to colleagues and passion to next generation people cannot to this just for This is passionate industry. you don love this it’s better don t it.

Christina: do you about the culture we many women in wanting have a celebrity cut?

I worry the celebrity Everybody wants celebrity haircut to know celebrity clients. never talk my clients. come to because of reputation, because our haircutting because of sense of that we because of harmony we create around woman, and because we somebody famous.

You have think of hair salon a destination You don go to motel to You go motel to an experience. don t a restaurant eat. You an atmosphere. want to treated. You to be You want eat well. want to the wine with the you wanted you want the service you and want to an experience.

this is a salon be today. salon today be like destination, a to be. only a where you a color you do shampoo.

Christina: do you a lot younger women what they

Rossano: Some and some But the is for women to listened to they share desire and fears. If listen and trust you, will see they are. doing anything have to the woman, then after, can be interpreter of personal beauty. you don read inside me, if don t me, how you make beautiful?

Christina: How you interpret beauty?

Rossano: have to at the That doesn’t I look you with hair in robe in of the I have spend time consultation with I have understand you. have to with you from there can make kind of or recommend big change. is not haircut. It’s the color. harmony with body, with face, with lifestyle, with needs, with around you.

Do you any mistakes younger women

Ferretti 40

Rossano: I all the everyone. Honestly, I’m on street and at hair, hair tells a story. has a of color…a of product. you don respect color, you don respect the you cut hair, you create beauty.

think a of people t know to do the products, themselves, with beauty. This about the being invisible. don t to see haircut. You want to the scissor the hair. want to the hair

Christina: What your process

Rossano: You the movement you when cut hair. body movement the hair changes the we cut hair because follow the force of hair. It not static.

first it a war the world everybody wanted see the Our clients, many people, to be natural.  With technique we cut Asian, North American, French, and hair because respect hair. respect it’s force.  That’s we are around the We respect We respect hair. We their culture.

I talk a lot younger women many don’t beautiful. It’s because a of older look back say, “Oh gosh. We t realize beautiful we Is there you would to a something woman terms of their beauty little more?


Rossano: It’s when you discovering new when you discovering a city, when are discovering When you younger, you thirsty. You to discover you also afraid of and those things around

We as consultants, should the people. young women afraid of because they bad examples. when they to a salon, they for that haircut. That a zero story. You t want be Britney or whatever You just to be

Thank you

And yes love my (plus I even gotten few delicious recipes from stylist!)

Ferretti 40

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