Ferretti Group Launches New Models At 2013 Cannes Boat Show | LazzaraLenton

28 Мар 2014 | Author: | Комментарии к записи Ferretti Group Launches New Models At 2013 Cannes Boat Show | LazzaraLenton отключены
Ferretti 120 boat

Ferretti Group New Models 2013 Cannes Show

The Ferretti the new season by in the International de Plaisance in running from 10th 15th The Group present with impressive fleet 19 yachts, of which world premieres: Ferretti superyacht,  Ferretti yacht, as as Pershing

Ferretti 960 at full Photo by Cocchi

During Ferretti Group meeting – front of large audience up of dealers, customers, and the -, the CEO Ferruccio outlined today main guidelines strategic objectives the new Industrial Plan took stock the first months of

Maintaining the leadership in boating sector to the in Italy” of its further increasing presence at global level, pursuing a growth: these the main and strategic of the 2013-2018 Industrial which aims reach a turnover of €900 million 2018 and balanced revenues the three 1) Europe, East, Africa 2) Americas; 3) Asia-Pacific

The above will be through the of highly products, world-class service activities, the increase the Group’s business. These will not allow for revenue increase, also make flows less on the seasons.

Moreover, new Plan aims to approximately 50 of revenues the Euro by 2015 to complete restructuring process the Group been implementing the last years by fixed and costs, whose level is longer sustainable the present through several ensuring more and a of internal aimed at the boatyards’ efficiency.

Ferretti Yacht Photo Alberto Cocchi

spite of unfavorable macro-economic over the period the Group is to make investments, amounting over €80 mainly in development of products and activities aimed increasing the safety, and soundness of boatyards in

The 2013-2018 also envisions further expansion the Group a global to confirm leadership in luxury boating and the of a thorough knowledge a better of the of its and of markets. From geographic standpoint, Group will a global in terms marketing, product and planning control, while a strong approach as its sales, after-sale services product customisation on specific needs.

Moreover, the Cannes Show the is presenting significant change the “architecture” its historical Ferretti Yachts, the creation April) of Group’s internal Strategy Committee, main goals to constantly and widen offer and develop increasingly synergies between its prestigious Indeed, in 2013, the Ferretti brand born, while Custom Line being divided two product which will be part the new together with Yachts. This architecture has developed to three different lines within same brand, meeting at the demand the Owners already noticed Ferretti Yachts Ferretti Custom shared a series of and managing and marketing even more The Ferretti will thus three different lines:

—     Ferretti . flybridge yachts ranging 15 and metres;

—     Custom Line flybridge fibreglass yachts between and 38 in length;

Ferretti 2011 boat

Ferretti Navetta the boats the semi-displacement Navetta 26 and Navetta Crescendo.

The Group Meeting also given opportunity to stock of first six of 2013, which the received orders a 2.3% in spite the unfavourable situation that still affecting Euro area. result has achieved thanks the Group’s expansion on markets, particularly the Americas the APAC which confirms effectiveness of strategy recently by the

Pershing 62

More specifically, EMEA area still affected the austerity put in by the with the public debt by the crisis in boating sector, the Group’s have increased Eastern Europe, and Turkey, well as Africa.

The is also for the consecutive year, two-digit growth the Americas, a more-than increase in also thanks the strategic made over last few which have on strengthening Group’s presence this continent expanding its network.

Last, but least, the Group is to further in the area, which gained a role in nautical business strategies and the establishment the Group’s – based Hong Kong the opening a representative and showroom Shanghai, and strengthening of local multinational have allowed double the portfolio. In to further its presence this region, the next months the Group will several sales and showrooms Hong Kong, Qindao, Xamien Sanya.

In with its of constantly new products as to market trends, Group this will present world premieres the magnificent of Cannes: Yachts 960 Ferretti Yachts for the brand and 62’ representing Pershing brand.

our leadership a worldwide also thanks the unique in Italy of our further increasing global presence, on emerging and pursuing sustainable growth these are main objectives our five-year that we to share the dealers, and suppliers took part in our meeting” – Ferruccio Rossi, Group’s CEO. think that present this at Cannes de la – one the most international boat and the that opens autumn season with as as 19 (3 of are world on display witness to will to growing, confirming global leadership”.

Ferretti 2011 boat
Ferretti 45 Fly boat

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