An island launch: Ferretti Group showroom on Worth a first for…

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An launch: Ferretti showroom on a first the Italian

Daily News Writer


The designers behind Group America’s showroom at Worth Ave. the space more than a destination yacht shopping.

also saw as a of sorts, clean-lined environment as suited displaying contemporary as to luxury vessels.

very simple, rigorous design. the key said designer Beretta in recent phone from Italy, he works partnership with Mauro Micheli Officina Italiana in Bergamo.

even if art collection look right home against deep-gray walls the showroom the Avenue’s block, visitors immediately that focus of Feretti Group yachts.

After all, center stage the 2,200-square-foot is a 33-foot Aquariva its gray hull, polished deck and lobster-red trim an Italian statement all own.

The opened in November but grand-opening festivities weekend. And space is first for Lauderdale-based Ferretti America, which sales, marketing distribution operations North America Latin America its parent Ferretti Group Forli, Italy.

company considers Palm Beach as a for possible “boutique” showrooms other upscale abroad and the United although no plans have finalized, said Keating, vice of marketing Ferretti Group

With a presence in countries, Ferretti owns and eight upper-tier of motor high-performance vessels sport-fishers in range of from 27 to 300 in length prices that at $600,000 quickly rise the stratsophere.

Seven of brands are — Ferretti Ferretti Custom Pershing, Itama, Craft, CRN Riva, the of the Aquariva Super, at about million. Yachts the remaining Bertram, are in Merritt on the Coast.

Top the list

retail showroom room to a full-sized is a for Worth although the is home several companies sell new used yachts. late 2011, Town Council signaled that would be to granting for yacht to set shop in formerly restricted retail use. those that done so Worth Avenue just across street in 150 Worth center.

Ferretti roots stretch to a founded in by Italian Ferretti, who today the honorary chairman. Group uses factory-direct selling in the States, bypassing dealers in of its marina-based sales in Florida, Island and But Palm topped the when the first considered a showroom a storefront Keating said.

“We have lot of who have in Palm This was of a to better our clientele are there the season,” added.

The of the Avenue space contrasts sharply the company’s flagship headquarters covered marina Broward County, numerous yachts on display. Worth Avenue was instead to provide relaxed, intimate in which meet with clients, reach to potential Beach customers even attract buyers who simply be the Avenue, James Henderson, and chief officer of Group America.

see this a place someone can in, have espresso and more about Group,” Henderson adding that Fort Lauderdale is readily for those the island want to more yachts display.

Gregg Beletsky, of the Avenue Association merchants, said showroom is positive addition the street and offers new for

“It’s good see new continuing to value as tenant on Avenue,” said manager of Avenue’s Ralph store.

Ferretti 870

Italian

Designers hired Ferretti Group out renovations and out the space, the company from building Crocker Partners Boca Raton. the renovation the project’s of record Jerome Baumoehl Jerome Baumoehl whose office on the and who carried out number of projects for on the

Renovations to building’s south opened up of a wall that screened a lot just of the Two new have extended look of colonnade that the entire of the building.

Oversize glass doors also added a bay the east accommodates yachts moved in out – to allow boat on to be by passersby the Avenue, when it’s during evening

“We did we could make (the storefront) appropriate Worth Avenue,” said. “We cleaned up whole southeast of the There had been nothing look at, on that of the

Baumiel worked to carry the Italian team’s vision the interior. 20 years, and Beretta designed luxury most notably Riva.

“We someone who knows our to create space,” Keating

Beretta said and Micheli the space reflect fine Italian design, simple lines a welcoming – all showcase “the of the

He added: do not fresh solutions are not

The open is punctuated contemporary Italian by Flexform reproductions of lighting fixtures the 1950s ’60s.

“It’s prestigious space, we’re particularly of it,” said.

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