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Bertram 36

Web Firm Opportunity

For for Different

By C H YMOWITZ

LACHANCE , Bertram and Osterweil all unexpectedly at an Atlanta-based company that individuals with sites that their interests. have distinct and experiences show how goals change we move our 20s, and 40s yet all found opportunity the same

Mr. Osterweil, years old a recent graduate who just moved Atlanta, was at the in his complex when overheard a woman talking her work eTour. He her for name of contact for job. A ago, he hired to promote the

Ms. Bertram, and a at cable CNN, was a flight San Francisco Atlanta, seated to a opinionated man. minute she down he me the I was was junk, recalls. They the rest the flight about other favorite authors, current events, we disagreed everything, Ms. says.

But when plane landed, Lanzone, 28, of the founders of asked her she would a move an Internet Fourteen months after first no, she a job editor in of eTour.

Lachance . had just her husband two children Atlanta to Australia, to president of multimedia division Cable Wireless when a colleague told that eTour looking for chief operating She had her 23-year in large corporations and to work for a years. Still, decided to eTour’s CEO a visit the U.S. months ago, moved her back to and became No. 2, day-to-day operations the company’s employees.

FOR MR. just working an Internet that offered options was to celebrate. saw all these guys rich at age of and I that, says Osterweil, whose job experience limited to few internships. I thought would be better learning than going business school.


a few he was to a in retention with the of trying bring back users. His challenged him invent new telling him ask for not permission, Osterweil says. idea was send e-mails inactive users offer a prize.

The company still private, with many stocks currently the tank Osterweil doesn’t to become millionaire soon. eTour gives the chance come up my own and then advice from seasoned people how to tune them, says. College at big earn more aren’t at center of at work, says. In the young at eTour an instant of close

By contrast, Bertram already a large of professional from the she worked CNN, and several newspapers magazines. Initially, found her in cable innovative and but it to feel a velvet she says. believes many in their who find in that think they let their coast for while and home decorating another hobby priority. But think if heading on track, you to set new track.

SHE RELISHED chance to in a environment where could build than just a business. the 14 she has at eTour, has created editorial department 12 professionals helped expand site to million members one million.

has had adjust to one of eldest employees eTour. When brought in pictures of to try identify each one colleague her black-and-white was of she says. she feels by her energy and

At 45, Lachance also to be by all the youth energy this supplies. She eager to the next Internet brand success.

Ms. Lachance a veteran several Old giants, including Gamble. where eBay’s Meg she was brand manager Ivory shampoo. also was president, marketing, BellSouth.net, leading company into Web. But an intrapreneur ultimately limiting, found. She a place instead of being the who was to move old model new ways, was the who was pulled, she

The pay she took join eTour worth it, believes, for chance to it big. company boasts ad and volumes, with 500,000 hits month. As operating officer, also can her wisdom ease worries fallout in industry. I a good of my talking to team members why our model makes she says. of the I have years in allows me help them this period.

The three regardless of the future for eTour, own careers grown.

Please to me comments on and other to inthelead@wsj.com

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