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19 Фев 2014 | Author: | Комментарии к записи Benetti yacht | отключены
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For 140th anniversary, reveals the advertising campaign launches the web site

– part the Azimut|Benetti world leader the megayacht – celebrates 140th anniversary an advertising focusing on values that accompanied the over the

Italian style, excellence, the utmost attention detail, tradition with continual innovation: all exemplified aboard Benetti yacht.

“Being Unique an Art” the creative that drives new campaign. emerges from s capacity put the at the of every interpreting his through experience, and flexibility. Benetti is built both the Owner together with Owner. Since Benetti s excellence in styling and are at client s to create unique yacht a piece art.

The campaign planned on|off for all 2013 in world s nautical media, will also selected luxury, economic and media. The objective to confirm Benetti brand the world in the megayacht market, a special given to s ability personalize every in a building experience.

In addition the advertising Benetti is to announce new web Thanks to latest in and software, screen vision guaranteed irrespective the platform, resolution, browser device.  The is designed emotionally involve visitor by complete immersion the world Benetti.

Engaging vast worldwide of enthusiasts represents another of the strategy, amplifying excellence personified the Benetti Facebook and have been for real-time of news, interviews, product etc.

Corrado Del Communications Manager the Azimut|Benetti “The new campaign and new web together with network activity, only the step in s new year marketing communications strategy. 2013, the anniversary of birth of Benetti yard, dense calendar international events, new visual a new organ, and implementation of sophisticated new instrument, will the task consolidating Benetti world leadership, to establish on-going and dialogue with Benetti community, up of captains and but also the many of the brand, an of international and ambassador Italian style the world


* concept agency:

* Creative Luca Giorgi;

Art Direction: Georget e Giuliano

* Account Paola Ferraris;

Account Executive: Razzauti

* Luca Bucci Darden Studio


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