Azimut-Benetti Group: Experienced Italian team for the constantly growing Brazilian market | Boat Review and Boating News | Boats and Yacht Catalog

Azimut-Benetti Group: Experienced Italian team for the constantly growing Brazilian market | Boat Review and Boating News

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Benetti 110 boat

Azimut-Benetti Group: Experienced Italian team for the constantly growing Brazilian market

South American country increasingly pivotal for the company’s international expansion hosts the Yachting Gala for the first time. Azimut-Benetti Group devotes this annual event to its customers worldwide; after 4 European editions, the Yachting Gala goes ashore at Rio de Janeiro. Now a well-established and esteemed event on the boating calendar, it brings together Group boat owners to experience sophisticated fun in an exclusive atmosphere under the banner of the Made in Italy” quality guarantee.

”The selection of this fascinating location so far-away from company headquarters is no accident: it attests to how important the Brazilian market has become for the company; it also reflects the

strategic Group initiative, launched back in 2010, to open a major boatyard in Itajai in the State of Santa Catarina” says Paolo Vitelli, President of Azimut Benetti Group.

An ambassador of the Made in Italy in the world, the Group has been present in Brazil for more than 20 years. At first it operated through a licensing agreement and later, since 2010 through its

own local company, Azimut do Brasil, with more than 500 Azimut-brand boats sold during this period.

During the Yachting Gala, hold on Saturday, 3rd of March, Group President Paolo Vitelli introduced the new Azimut do Brasil management team, grown up inside the Group, whose responsibilities

include the support to the local manager, Felipe Berra in consolidating the boatyard’s lead position in the local market and further integrating Italian expertise and manufacturing practices into the

Brazilian site activities.

”We think that this new market will appreciate more and more the nautic Italian culture and the Azimut style. Our objective is to expande our business with the specific target of doubling annual

production for each of the next 3 years until the boatyard reaches full production capacity of more than 100 boats per year” said Giovanna Vitelli, Corporate Communication Manager. The President of the Group added: “the key of the Azimut success in Brazil is its team of professional managers in nautic sector, the quality of its site, the presence of an after sale service


and a local spare parts warehouse for the Brazilian market.

itelli also emphasised that the Group’s relationship with Yacht Brasil the country’s largest dealer is as strong as ever, with the two companies sharing the same goal: improving service for the

local market.

Azimut-Benetti is the leading and most prestigious builder of mega yachts in the world. Operating in 68 countries worldwide through a network of 138 sales offices, the Group includes the

Benetti 115 boat

prestigious brands Azimut Yachts, Azimut Grande, Benetti, and Atlantis, with each one catering to a distinct segment of the yacht market. The Group also includes Yachtique, the service division

exclusively dedicated to boat owners, also headed by brokerage and chartering specialists, Fraser Yachts.

Contact: Barabino Partners

Tel (+39) 02/72.02.35.35

Danila Sabella

d.sabella@barabino.it

Mobile (+39) 329/21.71.590

Avigliana, March 5, 2012

Benetti 120 boat
Benetti 164 boat

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