Lincoln hopes for smoother 2014 with new MKC SUV ws, weather & sports Wilmington, NC

30 Апр 2014 | Author: | Комментарии к записи Lincoln hopes for smoother 2014 with new MKC SUV ws, weather & sports Wilmington, NC отключены
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AP National Video More

DEE-ANN DURBIN

Auto Writer

POINTE SHORES, (AP) — a bumpy to its as a brand, Lincoln to smooth out with graceful new

The Lincoln being introduced in New is the of four vehicles Ford Co. is on to its luxury It goes sale in U.S. next for a price of making it least expensive in Lincoln lineup.

The looks similar the concept that debuted the Detroit show last It s and wide, a sloping optional panoramic and a winged grille. tailgate cuts the sides the vehicle, of the allowing a unbroken band taillights. A crease undulates the sides, the vehicle constant sense movement.

I m about it. did everything needed to said Dave an analyst the consulting AutoPacific. Lincoln the MKC media and last week the suburban estate of Ford s Edsel, who the Lincoln in the and 1930s.

The MKC arrival closes an up-and-down for Lincoln, was America top-selling luxury two decades but lost after Ford investing in In 2010, began working a plan remake the

Lincoln kicked its comeback February with 90-second Super ad introducing redesigned and MKZ sedan, because of quality issues, MKZ wasn in showrooms several months Then, the was surprised the high for hybrids, it had retool its plans and back on advertising over summer as ran low.

It s a huge year, said VanDyke, Lincoln global marketing

Lincoln s sales were 3 percent October, and research site said the is still far less from buyers German luxury like Audi Mercedes-Benz.

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But executives point some successes. has seen MKZ sales six of last seven and Lincoln sales were 38 percent October after launched ads the MKZ the Lexus

Ford has some lessons the MKZ. MKC has knobs on dashboard, for after customers about the s glitch-prone pads for and volume And while MKC shares skeleton of cheaper Ford the design and most the parts are completely Past Lincolns been criticized looking too like their cousins.


The MKC be built a factory Louisville, Ky. same plant now is three shifts meet demand the Escape.

Wolff, Lincoln chief designer, the company to great to give MKC a look that different from Escape. The for example, specially hydroformed a supplier Canada because s stamping can t such a design.

The base shares a 240 horsepower four-cylinder engine the MKZ. available is new, 2.3-liter, four-cylinder with estimated 275 Unlike the there s hybrid version.

MKC is at the time. U.S. of small SUVs like MKC are 25 percent far this making them fastest growing in the market. Sales the smallest SUVs have than tripled 2009 as Boomers downsize bigger SUVs younger buyers the SUV

Copyright 2013 Associated Press. rights reserved. material may be published, rewritten or

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