Endurance News — Issue 68

8 Мар 2014 | Author: | No comments yet »
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WELCOME 2010 — Onward and Upward!

By Brian Frank, Proprietor

Welcome to the 68th issue of Endurance News and our second issue in this new magazine format! I was discussing the last minute additions to this issue with some of our staff and Brad (new staff member, contributor, race director, and more) wondered what Issue #1 looked like. So, we went to the archives and pulled out an original copy — 18 years old, dark blue paper, black ink, clip art graphics, eight pages, and I wrote every word of copy in it. After all, I only had one employee at the time and he was busy packing boxes while I took phone orders and did everything else, literally. It seems like that was 100 years ago, but then again, it also seems like it was yesterday. It’s been a lot of fun to oversee the evolution of this publication and the increasing amount of contributions from clients just like you. As with my company, I owe the success of this publication to you. Thank you for your support, it means the world to me.

Those of you who have been reading this publication for many years, know this to be true: our message is unchanging and uncompromising — eat less, fuel with less calories, sodium, and fluids, drink more water everyday, etc. This means cutting way down on your sugar intake (you eat more than you think), reducing salt intake as much as possible (excess sodium is still bad for you, always will be), eating less wheat, avoiding artificial ingredients like the plague, and attempting to eat as many whole foods as possible. You will find articles touching on these subjects and more in this and future issues. We will not give equal time to the opposing viewpoints — you can get those in sport-specific triathlon, cycling, and running publications as well as the general media any day of the week. If that makes this publication biased or agenda driven, then I’ll plead guilty right now.

I was reminded of the consistency of our mission in recent conversations with our bank. While admiring our growth in these tough economic times, the question was posed What big, new initiatives will Hammer undertake in 2010 and beyond? and almost without thinking *blink* I responded, None, we’ll just keep doing what we’ve been doing for 23 years and focus on improving and refining our model. This seemed to reassure him and I hope that you find it reassuring too.

We have new staff contributors in this issue, so be sure to check out Casey and Brad’s articles. You’ll also notice, from the cover and following pages, that we are highlighting some different endurance sports — I hope that you’ll find these athletes, the events that they compete in, and their product usage interesting and informative; it is for me. Perhaps my background in motocross and now shifter kart racing helps my appreciation for their feats. Not to worry though, we have not gone motor crazy — following issues will return to our usual triathlete/ cyclist/runner etc. imagery and focus.

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As always, I find the reader contributions the most enjoyable part of each issue, so if you have the inclination, send in your photos, stories, and anecdotes. We’ve also started receiving letters to the editor, so we’ve created a page for those. Write in if you have something to tell us or your fellow Hammer comrades.

Enjoy the read!

Heading out on another great Hammer Camp ride, Brian, Jacob, and Brendan lead the group toward

the first climb of the day. Photo: Vince Arnone

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