Azimut Yachts and Atlantis record strong sales at the 2012 Miami Boat Show Luxury Yacht Charter & Superyacht News | Boats and Yacht Catalog

Azimut Yachts and Atlantis record strong sales at the 2012 Miami Boat Show Luxury Yacht Charter & Superyacht News

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Azimut Yachts and Atlantis record strong sales at the 2012 Miami Boat Show

February 24, 2012

Azimut Yachts and Atlantis confirm “best seller” leadership in the Americas, following the conclusion of the 2012 Miami International Boat Show. They have recorded strong sales in the USA. Central and South America. demostrating that direct sales at boat shows are growing stronger. Azimut Yachts thus confirms its position as the No. 1 European importer in this market.

The Azimut 95 Superyacht

“Highly satisfied!” was the first on-the-spot comment by Marco Valle, Sales Director for Azimut Yachts and Atlantis, who returned to headquarters with 23 signed contracts, foremost among these the sale of an Azimut Yachts 95.

Also meeting with great satisfaction was Atlantis, the specialist for opens, which was in attendance at the 2012 Miami International Boat Show with its entire line, including two models – the 38 and the 58 yachts.


Likewise noteworthy are the recent sales and service agreements concluded with MarineMax and with a broad network of Azimut dealers in Central and South America, with the company achieving good sales success and making new contacts.

At the halfway point of the 2011/12 boating season, Azimut has reached 75% of total sales volume for the Americas generated over the entire 2010/11 season. The increase in sales, particularly in the United States, demonstrates how customers are always more motivated to purchase our products “due, on the one hand, to the loyalty built up over the years to the Azimut Yachts brand and, on the other, to continual product innovation and to all of the integrated services and customer support offered to owners,” said Paolo Casani, CEO of Azimut Yachts and Atlantis, during the traditional press lunch on the splendid terrace of the Soho Beach House.

Choosing Azimut Yachts also means being able to count on an on-site service network. Indeed, the Azimut USA Service Center has been in operation since 2004, guaranteeing that repairs are made in a timely manner, thanks also to a global Intranet system that immediately alerts the boatyard about requests for spare parts.

Azimut 75

The strategic and network presence in the territory and the drive for continuous innovation have always been trademarks of Azimut Yachts, which now maintains representative offices in Brazil and China .

In terms of new product development, Azimut benefits from its own RD department, which collaborates closely with universities and suppliers throughout the world, and it is able to rely on significant investment: EUR 25 million during the last three years alone, dedicated exclusively to new models.

The strategic importance of boating services has prompted the Azimut Benetti Group to dedicate an entire company to this business, Yachtique, where customers can have access to the most complete offerings available today in the world of yachting: Mooring Place, Crew Recruiting, Financing, Brokerage, Charter, and Styling lounge.

The Azimut Benetti Group, which has specialised in the offering of boats and services for 42 years, has always stood out for its strong innovative capabilities, which today make it the world leader in integrated boating services: products from 35’ to 300’, and 360° services for its customers.

These are the very things that make the Azimut Benetti Group the only private player in the boating industry with a compound annual growth rate over 10 years by 16% of the turnover, net assets of EUR 300 million, no liabilities to banks or financing institutions, and the ability to make an investment of more than EUR 80 million in new models and service for the next three years.

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